She is also the co-author of five books
on the Internet, published by McGraw-Hill, and is the
founder and first editor of Healthcare
Executive, which
is still published by the American College of Healthcare
Executives.
Joyce has served
clients as diverse as the National Managed Healthcare
Congress, Cejka & Co.,
Witt-Kieffer, COR Health, Women’s Health America,
Health Directions, Servicemaster, American Osteopathic
Association, Greenhouse Communications, Public Communications,
Inc. the American Hospital Association, the Coker Group,
and Coprindum.
She has worked with Chuck Lauer, the
publisher of Modern Healthcare, for more than 15 years
on backgrounders, research, presentations, and speechwriting.
Joyce has presented
at numerous healthcare meetings and conferences, as
well as retreats and special events. Focusing most
recently on the healthcare Internet’s
role in marketing, communications, and clinical innovation,
she has addressed groups as diverse as the E-Health Colloquium
at Harvard, the HIPAA Summit, Premier, Inc., Wellpoint,
Cap Gemini Ernst & Young, the Society for Healthcare
Planning and Marketing, Ehealthcare World, the Forum
for Healthcare Strategists, the Annual Outsourcing Congress,
the Health Internet Congress, the National Managed Healthcare
Congress, the Summit on Patient Safety and Information
Technology, and ETHIC2002. She has also spoken for conference
companies such as TCBI, Strategic Research Institute,
and the International Quality and Productivity Center.
Joyce was the director of public affairs
for the American College of Healthcare Executives prior
to forming her own consultancy. Previous communications
and marketing positions were held at McNeal Health Network
and the American Dental Assistants Association. Joyce
was a college professor at Indiana University, the University
of Minnesota, and Northeastern Illinois University.
Joyce has worked for conference companies
and associations, including the following:
• Health
Care Conference Administrators
• World Healthcare Congress
• Healthcare Information Management Systems Society
• National Managed Healthcare Congress
• E-Healthcare World
• Forum for Healthcare Strategists
Career Accomplishments
Career Summary: Responsibility
for designing, planning and executing communications,
marketing and media relations programs for a wide variety
of professional healthcare audiences
Special Skills: Senior management support,
media relations, marketing communications, patient education,
special events, Internet content development, Internet
research and promotion, public policy, speechwriting,
presentation consulting
Career Objective: Responsibility
for health and medical research, writing and editing
projects
Principal, Communications
for E-Business and Health, Chicago, 1989-present
- Conducted research on kidney disease and disease
management strategies for a pharmaceutical company.
- Regularly reviewed pharmaceutical regulatory sites,
resources and news as editor of Medicine
on the Net.
- Developed a disease management awards and white paper
program underwritten by Astra Zeneca for the National
Managed Healthcare Congress.
- Orchestrated projects underwritten
by Proctor & Gamble
for the American Osteopathic Association; recommended
potential pharmaceutical sponsors for proposed publications
on specific diseases and conditions
- Hired and trained medical and healthcare writers
to complete clinical and business projects in health
and medicine.
- Penned articles on pharmaceutical
and disease management issues for Managed Healthcare
Executive and other publications.
American College of Healthcare Executives, 1982-1989
Director of Public Affairs
- Created and directed editorial for a four-color healthcare
business magazine with a readership of 25,000-plus
achieved over two years.
- Initiated and managed a spokesperson training and
placement program, which reached an audience of 26
million in just three years.
- Developed and wrote a half-hour video magazine series
reaching more than 1,000 subscriber organizations and
more than 50,000 healthcare professionals.
- Designed and implemented media
relations strategies for a major national study on emerging
healthcare trends with placements reaching more than
60 million.
- Developed direct mail and marketing materials for
more than 25 seminars and conferences, generating annual
revenue of $3 million.
- Managed budgets totaling more than $450,000, as well
as a staff of three and numerous agency and association
relationships.
MacNeal Health Network, 1980-1982
Manager of Public Relations
- Developed, researched, wrote and monitored publication
of a quarterly community magazine with a circulation
of 120,000-plus, as well as a quarterly internal newspaper
with a circulation of 5,000-plus.
- Launched and managed a community
health education program and speaker’s bureau,
which reached residents in 23 surrounding communities.
- Developed 200-plus promotional pieces, including
brochures, posters, manuals, and fact sheets, resulting
in a half-million revenue increase and enhanced community
visibility.
- Planned and coordinated 100 special events ranging
from exhibits, fairs, dinners and annual meetings,
to management planning sessions, open houses and fundraisers.
American Dental Assistants Association, 1979-1980
Director of Professional Relations
- Managed consulting service providing
planning and evaluation services to educational institutions
nationwide.
- Developed and implementation new
section in a monthly professional journal reaching
a readership of 25,000.
- Designed
and developed two national contents for community affairs
projects.
- Developed three preventive health program
manuals.
Northeastern Illinois University, 1975-1979
University of Minnesota, Duluth, 1972-1975
Assistant Professor
Talents
and Skills
Conference Services: Track
and summit development; Internet conference registration;
keynote speaker selection and interface; proposal development;
brochure development; awards program development
Strategic Counseling: Strategic
planning, campaign development, objective input and feedback,
analytical creative sessions, thought-provoking ideas
Media Relations: Media
and speaker training and coaching, media pitching, editorial
placements
Research: Internet-based
fact finding and checking, investigations of trends, markets,
and products/services; competitor analysis
Writing: White
papers, news releases, press kits, case studies, headlines,
ad copy, brochure and direct mail copy, speeches, newsletter
articles, client testimonials, marketing plans, speech
consultation
Web Content Development and Analysis: content
infrastructure and feature development; comprehensive Web
site analysis; competitor assessment and analysis; Web-based
and traditional promotions
Survey Development, Execution, and Reporting: Qualitative
and quantitative research including focus groups, one-on-one
surveys, and communication audits
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