"Joyce Flory is one of the
most helpful and generous professionals I know. She
consistently delivers quality resources and ideas on
a broad variety of healthcare issues--from managed care,
disease management, and e-health, to women's health, healthcare
design, and healthcare technology."
Julie Brown, vice president, Reed Medical Education
Service Profile
Joyce Flory and Communications
for E-Business and Health
The goal of Joyce Flory and Communications
for E-Business and Health is to help organizations, associations
and consulting firms find
sound solutions to communications problemsand
uncover new promotionalopportunities.
With strong expertise in healthcare and medicine, Joyce
provides the momentum your organization needs to reach
its promotional goals and objectives. Among Joyce’s
services:
• Preparation of bylined articles
• Presentation development
• Book plans and book development
• Speechwriting and speech consultation
• Brochures and marketing communications
• Media relations, including press kits
• Web-based research
• Web site analysis and content development
Among Joyce’s strengths:
Timely, relevant solutions: Unlike
some independent professionals who dwell on planning,
theory and reports to management, Joyce offers practical
strategies and answers to your most pressing challenges.
Joyce is dedicated to achieving results.
Credibility and experience: Joyce
has developed her communications and consulting services
after years of experience working with some of the
nation’s
top leaders in business and healthcare.
Innovation: Joyce uses approaches based on an ongoing
review of successful public relations and promotional
strategies in healthcare, as well as in other industries.
Flexibility: Joyce believes
that her clients’ needs
come first. For that reason, she tailors her approach
to maximize the return on your investment of time
and money.
A growing professional network: Joyce
has developed a powerful network among healthcare
and medical media professionals. We know and have
access to the publications that count.
Sample Projects and Services Completed for Clients
Identify appropriate associations and speaking venues
in potential client categories.
Develop speaker packets to send out to associations.
These typically contain one-sheets identifying the
session rationale and objectives, as well as a bio
and list of clients who might serve as co-presenters.
Research presentation topics, providing background
documentation, presentation development, and coaching.
Post the slide presentations on the Web site, along
with a narrative document and possibly an audio recording.
Conduct research for pitches to potential clients.
Assist in the development of these presentations.
Track news and published articles on a daily basis
in all relevant current and potential client categories.
Develop recommendations based on the news and published
articles.
Develop relationships with associations and conference
companies that might include sponsorships, development
of invitation-only breakfasts, panels, roundtables,
or a press briefing on a study.
Surface opportunities to participate in audio conferences
or Webinars.
Identify areas that might be appropriate for a study
or survey, secure a partner, design the survey, and
develop a survey document and release.
Develop white papers on client issues or business
and creative processes that might be posted on the
Web site for downloading by potential clients.
Develop lists of potential newsletters, magazines,
journals, and Web sites read or viewed by potential
clients.
Recommend article ideas for various publications.
Develop and place articles, or promote the organization
as a source.
Position the organization as a source on issues such
as marketing ROI or offline versus online marketing.
Investigate various Web sites such as Health Leaders.com
for opportunities to develop feature stories, white
papers, or ask-the-expert features.
Develop list of online e-news alerts and mailing
lists subscribed to by potential clients.
Recommend strategies for a weekly or bi-weekly e-mail
alerts directed to potential client groups such as
providers and medical devices.
Conduct Web site analyses and recommend feature
enhancements or new features such as Ask-the-Expert, marketing
news, news within potential client categories, marketing
tips or recommendations, Web links, and budgeting, measurement,
tracking tools or logs, and staff commentary on news items.
