Writing:
White papers, issue briefs, articles, news releases, press kits, case studies, headlines, ad copy, brochure and direct mail copy, speeches, newsletters, client testimonials, blogs, social media via LinkedIn and Twitter
Strategic Counseling:
Strategic planning, campaign development, objective input and feedback and thought-provoking ideas
Media Relations:
Media and speaker training and coaching, media pitching, editorial placements and press releases
Web Content Development and Analysis:
Content infrastructure and feature development; Web site analysis; competitor assessment and analysis; Web-based and traditional promotions
Research:
Internet-based fact finding and checking; investigations of trends, markets, and products/services; competitor analysis
Conference Services:
Track and summit development; keynote speaker selection and interface; proposal development; brochure development; awards program development
Survey Development, Execution, and Reporting:
Qualitative and quantitative research, including focus groups, one-on-one surveys and communication audits
Ready to Explore New Possibilities?
What I Do
Sample Projects and Services Completed for Clients
- Identify appropriate associations and speaking venues that complement client solutions and issues.
- Develop speaker packets that identify the need, objectives, content and speakers for a session, track, panel or workshop.
- Research presentation topics and offer support in presentation development, delivery and evaluation.
- Conduct research for business pitches and assist in the development of new business presentations.
- Track news and published articles on client issues and topics; develop recommendations on gaps and opportunities.
- Develop relationships with associations and conference companies. Including sponsorships, invitation-only breakfasts, panels, roundtables and press briefings on surveys or reports.
Senior management support, media relations, social media, marketing communications, social media, Internet content development, Internet research and promotion, public policy, speechwriting, and presentation consulting.
Please contact Joyce at your convenience for an initial consultation. We’ll work with you one on one to determine a roadmap to success. We look forward to working with you soon.
Call Today: (312) 952-6462 or Email gojoyce@aol.com
- Surface opportunities to participate in audio conferences or Webinars.
- Identify possible report or survey topics; secure partners, design the survey or report; and develop a document.
- Develop issue briefs and white papers on client topics, issues or solutions.
- Develop lists of potential newsletters, magazines, journals, and Web sites read or viewed by opinion leaders, competitors and current or emerging customers.
- Recommend article ideas for publications. Develop and place articles or promote the client or client executive as a source for future interviews.
- Investigate Web sites for opportunities to develop feature stories, white papers, or ask-the-expert features.
- Recommend strategies for e-mail alerts directed to potential target audiences.
- Conduct Web site analyses and recommend feature enhancements or new features such as ask-the-expert, news, resources and blogs.